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A web directory or link directory is a directory on the World Wide Web that specializes in linking to other web sites and categorizing those links. This makes them easier for surfers to find.
A web directory is not a search engine, and does not display lists of web pages from the web based on keywords, instead it lists web sites only from the directory you are searching in, listed by category and subcategory. The categorization of the websites listed is usually based on the whole web site, rather than one page or a set of keywords, and sites are often limited to inclusion in only one or two categories. Web directories often allow site owners to directly submit their site for inclusion, and they then have editors review the submission for fitness and suitability for inclusion in that directory before accepting the website and displaying the link to it. Some directories are very general in scope and list websites across a wide range of categories, regions and languages. But there are also a large number of niche directories, which focus on restricted regions, single languages, or specialist niches or narrow categories.
Some directories are automated. They are run by software following a predefined set of rules. A human-edited directory is created and maintained by editors who add links based on the policies particular to that directory. Human-edited directories are often targeted by SEOs on the basis that links from reputable sources will improve rankings in the major search engines. The perception is that because the directory is human edited there will be a higher standard of content in that site and therefore the search engines would regard a link from there more highly than a link from another directory or website. Some directories may prevent search engines from rating a displayed link by using redirects, nofollow attributes, or other techniques. Many human-edited directories, including the Open Directory Project and the World Wide Web Virtual Library, are edited by volunteers, who are often experts in particular categories. These directories are sometimes criticized due to long delays in approving submissions, or for rigid organizational structures and disputes among volunteer editors.
Another direction taken by some web directories is the paid for inclusion model. This method enables the directory to offer timely inclusion for submissions and generally fewer listings as a result of the paid model. They often offer additional listing options to further enhance listings, including features listings and additional links to inner pages of the listed web site. These options typically have an additional fee associated, but offer significant help and visibility to sites and/or their inside pages.
Today submission of websites to web directories is considered as a common SEO (search engine optimization) technique to get vital back-links for the submitted web site. One distinctive feature of 'directory submission' is that it can not be fully automated like search engine submissions. Manual directory submission is a tedious and time consuming job and is often outsourced by the webmasters. Bid for Position directories or also known as bidding web directories, are paid-for-inclusion web directories where the listings of websites in the directory are ordered according to their bid amount. They are special in that the more a person pays, the higher up the list of websites in the directory they go. With the higher listing, the website becomes more visible and increases the chances that visitors who browse the directory will click on the listing.
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